THE RUBY FINANCIAL TEAM

We are a passionate and well-travelled team

FINANCE

Jason
Williams

Jason has a long history in finance, working with major companies such as Zurich Financial Services and Brewin Dolphin. He provides expertise in investment and tax/trust planning solutions and prioritises customer-centric advice. Outside work, he loves spending time with his family and is a sports enthusiast.

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Jason has been working in the financial services industry for a large part of his life. Starting his journey at Eagle Star, Jason then went on to work with Zurich Financial Services, and Brewin Dolphin amongst others. At each firm he provided seasoned and vital Investment, SIPP, and Tax/Trust planning solutions to IFA’s, wealth managers, and businesses.

Jason feels that doing what is right for the client via a properly independent and customer-focused advice approach is the right way to truly successful financial management. His vision is for an easily accessed, independent advice service open to all at the right cost.

When not working in the Financial Advice landscape, Jason enjoys spending his spare time with his family. He is passionate about sport, with a love for Liverpool FC and Gloucester Rugby. His guiding principle is – Choose your attitude.

FINANCE

Martin
Febery

Martin worked as an accountant for 25 years before becoming an independent financial advisor (IFA). He is passionate about a problem-solving approach to finding the best solutions. Martin is a Chartered Associate of The London Institute of Banking and Finance. He enjoys training in mixed martial arts and caring for his farm animals in his free time.
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Before becoming an independent financial advisor (IFA), Martin worked as an accountant in various industries and consulting roles for the initial 25 years of his career. He is a Fellow of The Chartered Institute of Management Accountants (FCMA) and holds a Master’s Degree in Finance. During that period, Martin discovered his passion for helping small and medium-sized business owners understand their financial connection within the company, ultimately leading him to independent financial advice.

As an IFA, Martin’s approach is grounded in the core principles of finance, rather than adopting a sales-oriented mindset. He genuinely loves tackling problems and collaborating with clients to find the most effective, rather than the simplest, solutions. Martin earned his Level 4 (DipFA) qualification in 2016 and completed Level 6 (AdvDipFA) in 2021. He is now a Chartered Associate of The London Institute of Banking and Finance (Chartered ALIBF), specialising in Later Life Planning (CertLTCP) and Financial Planning in Retirement (FPIR).

Outside of work, Martin and his partner maintain a small farm, where they care for a growing number of horses, ponies, chickens, dogs, a cat… and a handful of children. Martin has been training in mixed martial arts for several years, so when he’s not providing financial advice, you can often find him working out or having fun riding his retired racehorse and jumping over obstacles.

FINANCE

Tobias
Cook

Toby has had an accomplished career in the financial planning industry for almost 20 years. Starting his journey with Falcon Group, Brewin Dolphin and Attivo, he is a valued and energetic member of the Ruby Team. His primary focus is guiding our clients on their personal financial journey. Outsite of his work life, Toby is a family man with 2 children. A football fanatic, supporter of West Ham and golf enthusiast.

FINANCE

Jacob
Bidmead

Jacob joins us after completing a PPE degree at  Swansea University. Studying PPE allowed him to gain a comprehensive understanding of the interplay between politics, philosophy, and economics in shaping our society. Away from the office he leads a very active life, enjoying football and rugby to cricket and cross country, 

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Guiding your financial journey

We offer a range of services to set your financial wellness on the right path, but the first step of the journey is getting to know you. 

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Ruby Financial is a trading name of Advice 4U Financial Planning Ltd who is authorised and regulated by the Financial Conduct Authority (FCA) and our FCA Registration Number is 671527. Company number 13597103

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